Hello there,

I'm Luis de Les Rico.

Cross-culturally aware Digital Marketer

Find more about me!
About

Let me introduce myself.

Profile Picture

I'm a multilingual, objective-oriented and cross-culturally aware digital marketer. As an active team player, I devote my efforts through solid and ROI-oriented omnichannel marketing strategy planning for major brands of domestic and international markets.

Profile

With more than 9 years of professional journey, my field is marketing planning and development of digital communication strategy for brands like Volkswagen-Audi Spain, Medical Simulator, Norte-Eurocao or Blanxart Chocolates and lead their transition to bidirectional measurable and monitorable channels.

  • Fullname: Luis Ignacio de Les Rico
  • Birth Date: March 2nd, 1984
  • Current Role: CMO
  • Website: www.luisdelesrico.com
  • Email: luising@gmail.com

Skills

Being a digital consultant for the most of my career there are lots of labels that tend to stick to me, but the following are the ones I prefer: Digital Consultant // Strategic MKT Manager // e-Commerce Crafter // UX / UI Designer and Optimizer // CRM and ERP Implementer // Brand Builder // Growth Hacker // Corporate PR // New Business Manager.

I'm also frequently labelled as a dark coffee and bean-to-bar chocolate fanatic.

  • 90%
    e-Consultancy
  • 95%
    Omnichannel Planning
  • 99%
    Branding
  • 95%
    PR Management
  • 90%
    Content Building
Resume

More of my credentials.

"Facta, non verba". I prefer to let my work talk about me.

Work Experience

Marketing Manager

May, 2015 - Present

Norte-Eurocao and Blanxart Chocolates

Driving business growth through internal and external communication as well as strategic positioning and marketing, I lead digital transformation of the communication and marketing department; coordinate the rebranding of the main trademarks: Blanxart and Norte-Eurocao and specifically redefine packaging for retail distribution.

Digital Marketing Manager

December, 2013 – January, 2015

Medical Simulator Spain and Portugal

Managed digital ROI oriented projects and the team responsible for creation of engagement content with daily progress report (via SCRUM method). Led iberic Product management for VR/AR medical training portfolio (Vimedix, Lapsim, Anatomage, etc). Led Identity rebranding and launched the new global catalogue.

e-Project Manager

May, 2012 – October, 2013

La Fábrica de Sombreros. Crossmedia Agency

Coordinated a team of 10 content copywriters, programmers and designers. Managed projects for Purina, Save the Children, e-LaCaixa, and Lanjaron. Executed planning, production and budgeting for national and international accounts.

On/Off Communication Analyst

May, 2011 – January, 2012

Volkswagen-Audi Spain

Executed strategic and operational support to layout and wireframe the 3 online press portals for the brands: Volkswagen, Škoda and Volkswagen LCV. Aided the performance optimization and analytic daily report of the 3 portals. Co-performed the training and 2.0 coaching for the press department.

Social Media Manager

April, 2010 – May, 2011

the/Walkers - Román y Asociados Advertising Agency

Developed Social Media management for WATX (fashion retail) and EnRacha (e-games). Also wrote the core-targeting approach and engagement content for the brands.

Education

Master in Digital Marketing, Social Media and e-Commerce

2015

IINM. Instituto Internacional de Marketing

A Master aimed to train the professional to become an expert and work in any field of Online Marketing. It dives into all the new tools that the Internet offers to dominate all areas of Online Marketing, such as SEO, web usability, effective email marketing, web analytics, SEM or social media marketing, enabling the student to enhance the skills and professional resources to successfully develop ROI-oriented online marketing strategies. The program introduces the most up-to-date tools and techniques to face the evolution of the Online Marketing sector.

P.D. in New Media Communication Formats

2009

COMPLOT. School of creativity

The program enables the learning and improvement of skills through advertising, comunication, innovation, gamification, graphic design, social media, mobile, branded Content, apps, tecnology and digital marketing of real case scenarios of national and international brands explained by actual agency professionals.

Bachelor Degree in Advertising and Public Relations

2008

UAB. Universitat Autonoma de Barcelona

The Bachelor's Degree in Advertising and Public Relations trains highly qualified professionals with the skills needed to work in agencies, businesses and both public or private organisations. They gain the skills to focus on the creativity, design, production, management and administration of accounts, as well as work on media planning and research into consumers, target audiences and markets. Students can choose from three specialisations: Creative Direction, Strategic Management in Advertising and Strategic Management in Public Relations.

Portfolio

Some of my Works.

Highlighting some of the most relevant projects as a Digital Consultant and a Marketing Manager, the following are some of the milestones in my professional development so far:

Services

What Can I Do For You?

Understanding your need is the first step towards a solution, the best solution. The one you need.

Contact

I'd Love To Hear Your Ideas.

"What is the most resilient parasite? A bacteria? A virus? An intestinal worm? An idea. Resilient... highly contagious. Once an idea has taken hold of the brain it's almost impossible to eradicate."
-INCEPTION,
Christopher Nolan. 2010-

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