I'm a multilingual, objective-oriented and cross-culturally aware digital marketer. As an active team player, I devote my efforts through solid and ROI-oriented omnichannel marketing strategy planning for major brands of domestic and international markets.
With more than 9 years of professional journey, my field is marketing planning and development of digital communication strategy for brands like Volkswagen-Audi Spain, Medical Simulator, Norte-Eurocao or Blanxart Chocolates and lead their transition to bidirectional measurable and monitorable channels.
Being a digital consultant for the most of my career there are lots of labels that tend to stick to me, but the following are the ones I prefer: Digital Consultant // Strategic MKT Manager // e-Commerce Crafter // UX / UI Designer and Optimizer // CRM and ERP Implementer // Brand Builder // Growth Hacker // Corporate PR // New Business Manager.
I'm also frequently labelled as a dark coffee and bean-to-bar chocolate fanatic.
"Facta, non verba". I prefer to let my work talk about me.
May, 2015 - Present
Driving business growth through internal and external communication as well as strategic positioning and marketing, I lead digital transformation of the communication and marketing department; coordinate the rebranding of the main trademarks: Blanxart and Norte-Eurocao and specifically redefine packaging for retail distribution.
December, 2013 – January, 2015
Managed digital ROI oriented projects and the team responsible for creation of engagement content with daily progress report (via SCRUM method). Led iberic Product management for VR/AR medical training portfolio (Vimedix, Lapsim, Anatomage, etc). Led Identity rebranding and launched the new global catalogue.
May, 2012 – October, 2013
Coordinated a team of 10 content copywriters, programmers and designers. Managed projects for Purina, Save the Children, e-LaCaixa, and Lanjaron. Executed planning, production and budgeting for national and international accounts.
May, 2011 – January, 2012
Executed strategic and operational support to layout and wireframe the 3 online press portals for the brands: Volkswagen, Škoda and Volkswagen LCV. Aided the performance optimization and analytic daily report of the 3 portals. Co-performed the training and 2.0 coaching for the press department.
April, 2010 – May, 2011
Developed Social Media management for WATX (fashion retail) and EnRacha (e-games). Also wrote the core-targeting approach and engagement content for the brands.
A Master aimed to train the professional to become an expert and work in any field of Online Marketing. It dives into all the new tools that the Internet offers to dominate all areas of Online Marketing, such as SEO, web usability, effective email marketing, web analytics, SEM or social media marketing, enabling the student to enhance the skills and professional resources to successfully develop ROI-oriented online marketing strategies. The program introduces the most up-to-date tools and techniques to face the evolution of the Online Marketing sector.
The program enables the learning and improvement of skills through advertising, comunication, innovation, gamification, graphic design, social media, mobile, branded Content, apps, tecnology and digital marketing of real case scenarios of national and international brands explained by actual agency professionals.
The Bachelor's Degree in Advertising and Public Relations trains highly qualified professionals with the skills needed to work in agencies, businesses and both public or private organisations. They gain the skills to focus on the creativity, design, production, management and administration of accounts, as well as work on media planning and research into consumers, target audiences and markets. Students can choose from three specialisations: Creative Direction, Strategic Management in Advertising and Strategic Management in Public Relations.
Highlighting some of the most relevant projects as a Digital Consultant and a Marketing Manager, the following are some of the milestones in my professional development so far:
An ongoing process as Marketing Manager to revitalize this B2B industrial food company image and place it among its rightful place of an iberic food service manufacturer.
Ongoing Digital strategy management focused on inbound content creation for an amazing Bean-to-Bar Chocolate Factory from Barcelona.
Executed strategic and operational support to layout and wireframing the 3 online press portals for the brands: Volkswagen, Škoda and Volkswagen LCV. Also aided in their performance optimization and analytic daily report.
Redefinition of omnichannel strategy for the iberic leader in the market of patient safety and official retailer of CAE Healthcare in Spain and Portugal: Medical Simulator.
Introducing for the first time in Barcelona a fashion blogger's parade for brand embassadors of WATX accesories. One of the milestones in inbound content creation for the brand.
Collaborated in building from scratch effective social media engagement guidelines for the most famous water of Granada, in Spain. A code that spoke directly to the customer and introduced Lanjaron's link to Mulhacen mountain and the benefits from nature.
Understanding your need is the first step towards a solution, the best solution. The one you need.
Companies often need to readjust balance between digital and traditional investments. My aim is to achieve high performance by designing and executing transmedia strategies for consistently providing customers with a differentiated, more profitable and more satisfying experience.
As a Digital Consultant I'm usually deployed amidst challenging environments, I enjoy navigating rough waters towards solid and ROI-oriented marketing strategy planning, most of the times focused on brand's digital disruption. I do it with a hands-on approach and making sure to involve the whole team in the strategy development.
My belief is that loyalty is being redefined. Customers that recommend brands to others are critical. It is key to invest in strengthening this loyalty behavior by leveraging connections of existing customers to acquire new ones. Know your strengths and let me help you expand your opportunities.
Can your little boy easily interact with your platforms? UI/UX is a must for every modern brand nowadays. While my assistance in User Experience Design can boost the process of development and improvement of quality interaction between a user and all facets of a company, my insight in User Interface Design will grant the visual guidance required for the user via interactive elements and across all sites/platforms.
Being an audiovisual hybrid professional allows me to fully empathize with consumer's insights and create appealing look and feel for products, services and corporative branding, while also enabling me to conduct efficient Art Direction for agencies and developers with a sense of aesthetics and criticism.
Does your brand generate conversation? Useful and quality content is the way to engage the potential audience of the company. And retain it. With the right digital strategy management this marketing content will transform visitors into sales leads and stregthen the brand's knowledge of its core target audience.
"What is the most resilient parasite? A bacteria? A virus? An intestinal worm? An idea. Resilient... highly contagious. Once an idea has taken hold of the brain it's almost impossible to eradicate."
Christopher Nolan. 2010-